The eBridge Arc has been designed to deliver the ‘ultimate consumer journey’ by creating captivating experiences that take consumers on an enhanced journey from print, to rich media, to the web and beyond.

The eBridge Arc is being brought to market by Sony DADC in collaboration with Kyp, Inc., Consolidated Graphics, Inc. and Infinite Memory...

"Since the web was invented, brands have been listing their URLs on their print pieces. That said, only recently have they truly activated their print to drive online engagement."

Julie Batten writes for ClickZ on how online / offline integration is coming of age with the adoption of innovative technologies that make the physical to digital journey quicker and easier for consumers.

Fact: Over 400,000 unique UPC codes, or products, were scanned by the ScanLife app in a single month

Fact: Average user scans 3-5 times a monthAdoption and Usage is on the rise:

302.9 million: Americans own a mobile device
26.6%: Use mobile only
63.2 million: Own a Smartphone
600%: Increase in scans vs. same period in 2010
300%: Increase in code generation vs. same period in 2010

Mercedes-Benz needed a pre-emptive way to educate and demonstrate to its customers the new safety features available within the brand’s new models.

Kyp worked with Mercedes-Benz to create a custom, dynamic multisensory solution through the use of its next generation technology, the Kyp viewer™. The unique Mercedes-Benz solution consisted of engaging educational content that encompassed a fully-functional video player.