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001

Tailor-made 2010 Inspiration

Kyp team blogs
At Kyp we are passionate about creating very unique solutions that address our clients’ very individual challenges. Here is a taster of how we’ve been applying our physical engagement thinking for some leading brands...
002

Marketing Week: British Gas launch price drop campaign

Media coverage
Our reseach and insight on service provider communication features in Marketing Week:

"The campaign comes as marketing specialists Kyp reveal that almost one in three consumers (30.1%) are considering their gas or electricity supplier in the first six months of 2010, suggesting a lack of understanding and engagement is impacting customer loyalty in the utilities sector..."
003

Free service providers engagement research

Kyp research
Kyp have released their first research study of 2010, providing an insight into the relationship between British consumers and service providers from sectors including energy, telecommunication, insurance and financial services.


The findings revealed that only 37% of respondents communicate with service providers online, and in some sectors, up to 38% of consumers are considering switching providers within 6 months...
004

Kyp brings physical solutions to the digital world at TFM&A 2010

Press release
Brand engagement specialist Kyp will bring physical engagement to this year’s Technology for Marketing and Advertising Show (TFM&A) with their patented iKyp webkey and 2D barcode technology...

005

The Times: How to...make brainstorming effective

Media coverage
CEO Nicholas Miller shares his thoughts on getting the best from a creative brainstorming session with the Times:

"...Choose four to eight people from a range of ages, disciplines and backgrounds who can spare at least an hour. “Some of our most incredible successes have come from people of whom we might normally say: ‘Why are they in the meeting?’ ” Nicholas Miller, the chief executive of Kyp, a marketing company, said..."
006

Getting real about online engagement

Kyp team blogs
December’s briefing from Trendwatching struck a chord with its ‘Mass Mingling’ insight. Rather than turning us all into virtual hermits who can only make meaningful connections via a keyboard, Trendwatching are hailing the role of the internet in getting people together in the real world....