The Times: How to...make brainstorming effective
Media coverage
CEO Nicholas Miller shares his thoughts on getting the best from a creative brainstorming session with the Times:
"...Choose four to eight people from a range of ages, disciplines and backgrounds who can spare at least an hour. “Some of our most incredible successes have come from people of whom we might normally say: ‘Why are they in the meeting?’ ” Nicholas Miller, the chief executive of Kyp, a marketing company, said..."