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001

Internet overload prevents patients from researching conditions on web

Kyp research
While three quarters of people are going online for health information, many say there are just too many sites to choose from and would like recommendations from doctors, according to a US new survey on patient behavior from consumer engagement specialists Kyp and Opinion Research Corporation...



002

utalkmarketing.com: How to use marketing to change consumer behaviour

Media coverage
Kyp CEO Nicholas Miller gives utalkmarketing.com his top six tips on using marketing to change consumer behaviour...


003

Is the future of online, offline?

Media coverage

'Is the future of online, offline?' asks marketing blog Brandintheory in a post that ponders a subject close to our heart. To understand where online journeys really begin we need to look beyond the digital horizon. Kyp are big believers in the role that physical engagement plays and were interested in Brandintheory's take on our solutions...

004

The Times: How to...make brainstorming effective

Media coverage
CEO Nicholas Miller shares his thoughts on getting the best from a creative brainstorming session with the Times:

"...Choose four to eight people from a range of ages, disciplines and backgrounds who can spare at least an hour. “Some of our most incredible successes have come from people of whom we might normally say: ‘Why are they in the meeting?’ ” Nicholas Miller, the chief executive of Kyp, a marketing company, said..."
005

Getting real about online engagement

Kyp team blogs
December’s briefing from Trendwatching struck a chord with its ‘Mass Mingling’ insight. Rather than turning us all into virtual hermits who can only make meaningful connections via a keyboard, Trendwatching are hailing the role of the internet in getting people together in the real world....
006

Media Week: Sunday papers need to be more reader friendly

Media coverage
Kyp Chief Marketing Officer Kevan Lawton hits the Media Week editors letters page with his take on flagging circulations for Sunday newspapers:

"...while the ritual of lazily leafing through the weekend news is sacrosanct to some, most busy modern consumers do not have time to hunt through stacks of supplements for content that's relevant to them..."