While three quarters of people are going online for health information, many say there are just too many sites to choose from and would like recommendations from doctors, according to a US new survey on patient behavior from consumer engagement specialists Kyp and Opinion Research Corporation...

Nicholas Miller talks to Marketing Week about how Kyp is connecting online and offline for its clients...

PRWeek reports on Kyp's reseach findings on how UK patients engage with information on medical treatment:

"A new survey, by Kyp, found that more than 60 per cent of respondents were ‘likely' or ‘very likely' to use the internet to research medical conditions and the treatments that had been prescribed..."

Kyp have commissioned a research study which explores how UK consumers engage with information about medical conditions and their treatment...

Kyp's brand loyalty research makes it in to the Pharma Times:

"Pharma is being urged not to rely on boom-time customer loyalty as recession grips the economy..."

Leading pharmaceutical company AstraZeneca (NYSE: AZN) has broken through the clutter with an innovative digital iKyp webkey campaign...