Us marketeers are in the business of brands. We understand and shape them, bring them to life and challenge perceptions of them - but we are not immune to their charm.

Kyp's Brand Shakedown puts industry people under the microscope - rummaging through their handbags, pockets and minds to discover the brands they love, hate or can't live without.

In this post, Jasmine Richards, a Planner from Edwards Groom & Saunders, confesses her soft drink addiction and tells us about some very tasty sausages.

‘Intelligent use of data earns consumer trust’ says Marketing Week and we agree. Read the full article here, which places Kyp in the top 10 of DM suppliers you need to know and puts the spotlight on our iKyp webkey solutions...

CEO Nicholas Miller features in Growing Business magazine's On The Spot column:

Nicholas Miller talks about his favourite incentive:

"A property developer friend of mine was concerned with the time his letting agents were taking to produce a suitable brochure to let a major office property at comparatively low rental..."

Incentive Business asks Kyp Chief Marketing Officer Kevan Lawton about an turning point in his early career:

"I'm glad I went back to education rather than continue in a career that wasn't right for me at that time. At the age of 17, I decided I had had enough of education..."

AAA, the leading US emergency road and travel service company, has partnered with Travelex and Kyp Systems to develop and produce iKyps for AAA members visiting foreign countries...