Breaking research from Kyp show that while 43% of consumers research a wide range of purchases online, over half (56%) say they actually buy items such as televisions and household appliances in store...

Our reseach and insight on service provider communication features in Marketing Week:

"The campaign comes as marketing specialists Kyp reveal that almost one in three consumers (30.1%) are considering their gas or electricity supplier in the first six months of 2010, suggesting a lack of understanding and engagement is impacting customer loyalty in the utilities sector..."

Kyp have released their latest study, providing an insight into the relationship between British consumers and service providers from sectors including energy, telecommunication, insurance and financial services.




The findings revealed that only 37% of respondents communicate with service providers online, and in some sectors, up to 38% of consumers are considering switching providers within 6 months...

PRWeek reports on Kyp's reseach findings on how UK patients engage with information on medical treatment:

"A new survey, by Kyp, found that more than 60 per cent of respondents were ‘likely' or ‘very likely' to use the internet to research medical conditions and the treatments that had been prescribed..."

Kyp have made the findings of their research into brand loyalty and the downturn available as a paper for free download. The comprehensive poll of 3,000 found that almost four in ten shoppers (39%) were more likely to ditch a brand that they had been loyal to, if they can get a bargain elsewhere...

We asked our site visitors whether they were ruled by their head, heart or wallet when they hit the shops.

It was a pretty close call, but 40% would consult their wallet first when deciding how to spend their hard earned cash, suggesting post-recession consumers are more likely to shop within their means....