While three quarters of people are going online for health information, many say there are just too many sites to choose from and would like recommendations from doctors, according to a US new survey on patient behavior from consumer engagement specialists Kyp and Opinion Research Corporation...

Marketing specialist Kyp has taken an equity stake in technology company Visible Computing. The companies have previously worked closely, as Kyp has been as the exclusive licensee for VC's patented proprietary technology within the marketing arena...

'Is the future of online, offline?' asks marketing blog Brandintheory in a post that ponders a subject close to our heart. To understand where online journeys really begin we need to look beyond the digital horizon. Kyp are big believers in the role that physical engagement plays and were interested in Brandintheory's take on our solutions...

‘Intelligent use of data earns consumer trust’ says Marketing Week and we agree. Read the full article here, which places Kyp in the top 10 of DM suppliers you need to know and puts the spotlight on our iKyp webkey solutions...

Light Reading's feature explores how telcos are helping consumers to help themselves and uses the example of the self help download tool we created for Verizon.

"Verizon is trying to speed up that process by mailing consumers an interactive tool, the iKyp Webkey, which was developed by marketing specialist firm Kyp. Plugged into the USB port of a PC, it automatically launches Verizon's In-Home Agent and allows consumers to complete the setup with one click. The Webkey thus far has a 10 percent customer response rate, which exceeds the success rate of other Verizon direct-mail promotions, the company says."

Nicholas Miller talks to Marketing Week about how Kyp is connecting online and offline for its clients...