Kyp CEO Nicholas Miller gives utalkmarketing.com his top six tips on using marketing to change consumer behaviour...

'Is the future of online, offline?' asks marketing blog Brandintheory in a post that ponders a subject close to our heart. To understand where online journeys really begin we need to look beyond the digital horizon. Kyp are big believers in the role that physical engagement plays and were interested in Brandintheory's take on our solutions...

‘Intelligent use of data earns consumer trust’ says Marketing Week and we agree. Read the full article here, which places Kyp in the top 10 of DM suppliers you need to know and puts the spotlight on our iKyp webkey solutions...

Kevan Lawton, Chief Marketing Officer, shares his thoughts on 'New Brand Tribalism' with Connections Magazine.

You can read the original article here.

Light Reading's feature explores how telcos are helping consumers to help themselves and uses the example of the self help download tool we created for Verizon.

"Verizon is trying to speed up that process by mailing consumers an interactive tool, the iKyp Webkey, which was developed by marketing specialist firm Kyp. Plugged into the USB port of a PC, it automatically launches Verizon's In-Home Agent and allows consumers to complete the setup with one click. The Webkey thus far has a 10 percent customer response rate, which exceeds the success rate of other Verizon direct-mail promotions, the company says."

Our reseach and insight on service provider communication features in Marketing Week:

"The campaign comes as marketing specialists Kyp reveal that almost one in three consumers (30.1%) are considering their gas or electricity supplier in the first six months of 2010, suggesting a lack of understanding and engagement is impacting customer loyalty in the utilities sector..."