26th November, 2009
Posted by Linda Miller, Creative Communications Manager
December’s briefing from Trendwatching struck a chord with its
‘Mass Mingling’ insight. Rather than turning us all into virtual hermits who can only make meaningful connections via a keyboard, Trendwatching are hailing the role of the internet in getting people together in the real world. Recognising that face to face interaction is a hard wired need, ‘Mass Mingling’ focuses on the growth of online tools that facilitate offline connections between people.
For Kyp, the best parts of the digital world are those that enhance and interconnect with our offline lives. A relationship with a brand can’t exist solely in one channel or another, and the innate appeal that physical interaction holds for people shouldn’t be underestimated. We are putting this into practice with innovations like the iKyp webkey and Kyp mobile solutions which help marketers use real world engagement as the start point for an online dialogue with consumers.
Read more about ‘Mass Mingling’ and Trendwatching’s other predictions
here.