Kyp will unveil a cutting edge marketing solution from Sony DADC at London’s
MediaPro event. eBridge Arc has been designed to deliver the ‘ultimate consumer journey’ - creating captivating experiences that take consumers from print, to personalized rich media, web and beyond.
Developed in partnership with Kyp, this patented format lets marketers deliver high-quality video, audio, applications, documents or files into the hands of their audiences and drive them seamlessly online to continue learning – personalizing the journey and tracking engagement at every step along the way.
A variety of format options are available for the USB based technology, including direct mailers, publication inserts and on pack promotions. This flexibility makes eBridge Arc suitable for a wide range of applications. Marketers can use it to share trailers or previews with exclusive audiences, take consumers on personalised product tours, drive from product to web with on-pack promotions, reduce print packaging by digitising content and more.
eBridge Arc features 128MB of secure, non-rewritable flash memory allowing for the safe and seamless delivery of up to 10K PDF pages, 250 ebooks, 40 songs or 30m of video.
Visitors to MediaPro will be able to experience the eBridge Arc at Kyp’s ‘Physical to Digital Innovation Station' - a hub of ideas, insight and best practice examples of cross channel marketing from leading brands including Land Rover, American Express, O2, TED and Mercedes.
The Kyp team will be demonstrating a range of technologies designed to connect the dots between the real world and the world wide web. From 2D barcodes, to NFC, print embedded video and Kyp’s webkey solutions, the 'Physical to Digital Innovation Station' is the destination for marketers looking for new ways to integrate offline and online campaigns elements.
Client applications of Kyp’s
pico webkey, launched earlier this year, will be on display. With the slimmest profile on the market, the Kyp pico webkey™ packs best-in-class patented technology into a limitlessly flexible format, optimised for low cost mailing and publication insertion. This patented solution engages consumers with information then lets them act on the spot by creating a seamless drive to web when plugged into a USB port.
To learn more about eBridge Arc or any of Kyp’s cross channel engagement solutions, visit the ‘Physical to Digital Innovation Station’ at stand i61 at MediaPro, Olympia London 1&2nd November or
get in touch to request a sample.