'Is the future of online, offline?' asks marketing blog Brandintheory is a post that ponders a subject close to our heart. To understand where online journeys really begin we need to look beyond the digital horizon. Kyp are big believers in the role that physical engagement plays and were interested in Brandintheory's take on our solutions:
"Physical engagement tools could be the missing link: I was very interested to learn about how companies such as Kyp (www.kyp.com) are bridging the gap between physical media and the digital world. Kyp have developed technologies such as the iKyp webkey with a view to physically engage consumers. The webkey is a business card sized/shaped cardboard promotional item, which allows the user to swivel out a webkey, place it in a USB port, and view a webpage that appears instantly and without any clicks. Now that is what I call integration."
Read the full post here