18 June 2010
Marketing specialist Kyp has taken an equity stake in technology company Visible Computing. The companies have previously worked closely, as Kyp has been the exclusive licensee for VC's patented proprietary technology within the marketing arena.
During the past two years, Kyp has created more than 175 unique direct marketing solutions for world-class companies in the healthcare, financial, telecommunication and entertainment sectors, using the patented iKyp webkey, which is powered by Visible Computing technology. Kyp itself is backed by major international investors including Lord David Young of Graffham, and Simon and David Reuben.
The iKyp webkey is a print-based marketing format incorporating a USB component that automatically launches web content when plugged into a USB port. The market-leading solution has become popular with marketers for its ability to create personalized online customer experiences and closed-loop measurement, working in both the Windows and Mac operating systems. The iKyp webkey has allowed numerous clients to achieve double-digit response rates to direct marketing programs.
"We've developed a proven record of success for major brands using patented VC technology, and are delighted to be investing in its continued innovation," commented Nicholas Miller, Kyp CEO. "VC's technology is unmatched, as is our unique ability to successfully apply the technology to the marketing arena."