Brand engagement specialist Kyp will bring physical engagement to this year’s Technology for Marketing and Advertising Show (TFM&A) with their patented iKyp webkey and 2D barcode technology.
Kyp will reveal how its solutions have enabled global blue chip companies to achieve their online marketing objectives through offline solutions with the iKyp webkey. Kyp has delivered response rates of up to 26% for brands including O2, Pampers and AstraZeneca.
Using patented, auto-launch technology, Kyp will show visitors to TFM&A how the iKyp webkey can connect users to a pre-destined webpage within seconds and allow marketers to gather insightful market data by tracking individual user behaviour.
Kyp will also demonstrate how the marketing potential of mobile phones can be harnessed through 2D barcode technology, with Kyp’s Mobile Solutions.
Using a mobile phone camera to capture a 2D barcode displayed on advertising or packaging, users can instantly connect with information and content online. This provides marketers with an opportunity to build awareness and encourage consumers to engage with their brands.
Nicholas Miller, chief executive officer of Kyp, commented: “We will bring an element of the physical world to TFM&A this year. Digital media is ingrained in our lifestyles, but many brands still find it difficult to drive web traffic via their offline activities.
“We believe there is a major opportunity for marketing to fit seamlessly into people’s lifestyles and the iKyp webkey and 2D barcode technology offers an opportunity to achieve this.”