Mercedes-Benz needed a pre-emptive way to educate and demonstrate to its customers the new safety features available within the brand’s new models. The target audience was a refined list of current Mercedes-Benz customers who were qualified to be in the buying market within a selected time period.
Kyp worked with Mercedes-Benz to create a custom, dynamic multisensory solution through the use of its next generation technology, the Kyp viewer™. The unique Mercedes-Benz solution consisted of engaging educational content that encompassed a fully-functional video player.
When opened, the entire piece replicated the dashboard of a new Mercedes-Benz model with the LCD screen acting as the vehicle’s information screen. Underneath the LCD screen were four individual buttons that instantly launched vibrant audio and visual presentations when the consumer engaged with the piece.
The customized viewer enabled Mercedes-Benz to demonstrate its new best-in-class safety technologies with a piece equal to the messaging it contained.