London, April 2006
AAA, the leading US emergency road and travel service company, has partnered with Travelex and Kyp Systems to develop and produce iKyps for AAA members visiting foreign countries.
The Travelex Travel Guide iKyp will provide invaluable information and travel tips for AAA members travelling abroad. Information comprised in the paper based pocket reference tool includes currency conversions, time zone information and a comparative global price guide. It will also include information on AAA’s travel money services, provided by Travelex, to meet foreign visitor requirements.
Lloyd Albert, Vice President, Branch Operations AAA said: “We are delighted to partner with Kyp Systems to provide such a useful travel tool to our members. The product is cleverly designed to fit into a pocket or handbag; yet despite its small size, it's packed with an amazing amount of information helpful to AAA members travelling out of the U.S. Reaction from members to the new guide has been overwhelmingly positive since its introduction in late March.”
Nicholas Miller, COO/Joint CEO of Kyp Systems commented: “AAA wanted to reward customer loyalty and offer a new value added service to its clientele. The company has an impeccable reputation and customers know that if they purchase a product from AAA, whether it’s for traditional services such as roadside assistance or for additional products such as its money services, they can be sure that it will be of the highest quality and standard.
“The Travelex Travel Guide iKyp can be kept in the pocket and used time and time again rather than be thrown away at the end of a trip abroad.”
The iKyp – information to Keep in your pocket – is an extraordinarily versatile and adaptable communications format designed to improve effectiveness by cutting through the clutter of traditional mechanics and by improving end-user retention.
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