eBridge Arc

The eBridge Arc has been designed to deliver the ‘ultimate consumer journey’ by creating captivating experiences that take consumers on an enhanced journey from print, to rich media, to the web and beyond.

Developed by Sony DADC in collaboration with Kyp, this patented format lets marketers deliver high-quality video, audio, applications, documents or files into the hands of their audiences and drive them seamlessly online to continue learning – personalizing the journey and tracking engagement at every step along the way.

A variety of format options are available for the USB based technology, including direct mailers, publication inserts and on pack promotions. This flexibility makes eBridge Arc suitable for a wide range of applications. Marketers can use it to share trailers or previews with exclusive audiences, take consumers on personalized product tours, drive from product to web with on-pack promotions, reduce print packaging by digitizing content and more.

eBridge Arc features 128MB of secure, non-rewritable flash memory allowing for the safe and seamless delivery of up to 10K PDF pages, 250 ebooks, 40 songs or 30m of video

*some of this capacity will be required for systems files