Inspire is a biopharmaceutical company focused on researching, developing and commercializing prescription pharmaceutical products for ophthalmic and pulmonary diseases. Manufactured by Inspire, AzaSite
® is a prescription medicine approved by the U.S. Food and Drug Administration for the treatment of bacterial conjunctivitis caused by susceptible pathogens in adults and children one year of age and older.
Inspire’s agency,
Dudnyk, wanted to take AzaSite’s strikingly bold
Metal Man campaign and make a lasting connection with its target audience – helping to thrust both AzaSite and Inspire to the forefront of the ophthalmic industry.
Working directly with Kyp, Dudnyk leveraged
Kyp mobile solutions by integrating an EZcode into its
Metal Man print campaign – linking AzaSite’s MOA video to audience’s mobile smartphones. Targeting physicians, the video demonstrated how to correctly open and apply AzaSite and used the catchy phrase, “Flip, whip and drip” to summarize the necessary actions needed to administer AzaSite.
Kyp mobile solutions provided real time engagement insights for the brand, as well as usage metrics and demographic information.
The 12 month campaign has resonated powerfully with eye care professionals and resulted in an unprecedented increase in prescription volume for the brand.
The
Metal Man campaign received multiple award recognitions, including: Best Professional Sales Aid Finalist by
Medical Marketing & Media, Professional Campaign of the Year Winner by
PM360 and Silver Award Winner by The 2010 Rx Club Show Awards.
“Inserting an EZcode directly into our Metal Man campaign via Kyp mobile solutions was a measureable way to drive audiences from the print ad directly to the online video. The code bridged the gap between the physical and digital world and enabled audiences to engage with AzaSite in one seamless step.”
Account Group Supervisor, Dudnyk
Learn more about
Kyp mobile solutions