Tibotec: Prezista

Tibotec Therapeutics, a division of Centocor Ortho Biotech Products, is an international pharmaceutical company specializing in accelerating discovery and development of breakthrough drugs in the HIV/AIDS and other therapeutic disease areas. Manufactured by Tibotec Therapeutics, PREZISTA is designed to prevent HIV from multiplying in your body.

Tibotec Therapeutics wanted to provide healthcare professionals with a dynamic tool that would allow them to access critical information online. The online detail needed to succinctly educate healthcare professionals on the epidemiology and diagnosis of the HIV-1 infection and the role antiretroviral therapy can play in the management of patients dealing with HIV-1.

Upon its launch in September 2009, this intuitive engagement tool was used as a measurable sales aid by Tibotec representatives. In addition to being rep-delivered, PREZISTA iKyps were distributed during the 2009 ICAAC convention - where more than 10,000 physicians, researchers and healthcare professionals from around the globe were gathered.

Kyp’s solution provided healthcare professionals with a convenient access point to dynamic, web-based content and as a result, the success of the PREZISTA iKyp campaign was astounding. So far, this iKyp campaign has tracked a 40.3% response rate with an 11.8% repeat plug-in rate!

“We are very excited with the results to date. This innovative tool provides us with the flexibility to change content quickly and stay current with the needs of our customers.”

Brand Manager, Tibotec Therapeutics