Verizon Communications is a global leader in broadband and other wireless communications services. It wanted to increase awareness among existing FiOS subscribers about its In-Home Agent - an automated tool that eliminates the need to call a support line for help.
The objective was to put the customer in control through an application that was easy, fast and effective - in turn, promoting interest in the product and enhancing the FiOS broadband service experience.
Kyp worked with Verizon FiOS to create an innovative direct mail solution. The piece included an iKyp webkey which when plugged into the USB port of a computer, instantly opens the In-Home Agent download page. In one click the setup is started, and the application is ready for use. The Verizon iKyp webkey made it easy for customers to digest the offline information they needed to get started, and then seamlessly download the In-Home Agent desktop tool.
Kyp’s In-Home Agent mailing piece achieved an 11% response rate within the first two weeks of the campaign. Due to the striking results of this pilot run, Kyp and Verizon are working to roll out a larger campaign.
"We want to get as many of our customers as possible to use the self help tool so they can take advantage of the benefits it provides. The iKyp webkey helps us do that by making it very easy for customers to go directly to the download site and get the application.”
Vice President of Regional Operations, Verizon
Learn more about the iKyp webkey