Abbey - Zero

Abbey, part of the Santander group, is a major UK bank with 18 million customers and 705 branches across the country. Its Abbey Zero card is the only credit card to offer zero fees on balance transfers, foreign exchange and cash advances. Upon the launch of the Zero, Abbey needed a way to encourage new cardholders to activate and begin using their card.

Kyp created the ‘Zero Welcome Pack’ as an interactive guide to truly engage the user with the benefits of their new card. The Zero theme is brought to life into the design using a moving 3D image which animates its no-fee features. The piece was distributed to customers in branch and via direct mail and featured creative development by Kyp.

“We were confident that the iKyp format was the ideal medium for the Zero activation message and worked with Kyp Systems to develop a bespoke version for the campaign. The Zero Welcome Pack contains all the information our cardholders will need, in an interactive and engaging format.”

Director - Abbey Credit Cards