AstraZeneca is one of the world’s leading pharmaceutical companies with health care sales of $29.559 billion. ZOMIG® (zolimtriptan) is a brand from AstraZeneca that is currently marketed in 3 dosage forms.
The client sought an innovative direct mail application that encouraged physicians to access online information and order product samples for ZOMIG.
Kyp worked with AstraZeneca to develop a turnkey direct mail application that connects physicians to a protected brand website where they can obtain product information and order samples.
Within 2 weeks, the campaign yielded an 11% response rate, with an ultimate total hit response rate of 26%!
“We are always looking for ways to appeal to health care professionals with useful and relevant information the way they want to receive it, and this innovative campaign fit what we were seeking. We are the first pharmaceutical company to utilize the iKyp webkey technology in a US campaign of this kind and scale.”