The BBC Proms is the world’s greatest classical music festival, with a series of over 76 performances taking place in London every summer.
Since its birth in 1895, the proms has a rich history of bringing classic music to a popular audience. The BBC wanted to build upon its broad appeal and needed a way to encourage families and children to get involved in the season.
Kyp developed a BBC Proms iKyp guide which was handed out at the corporation’s Proms Out+About event, a 17-hour free live music marathon taking place in unexpected locations around London. The guide was designed to engage consumers with information on family-friendly events such as the Doctor Who Prom and the Proms Family Orchestra. It included an events diary, map and used interactive wheels to provide a quick reference guide to schedules and costs.
After the success of the 2008 campaign, Kyp continue to work with the BBC on their 2009 Proms campaign.