Cafe de Coral

Café de Coral (the largest Chinese fast food restaurant group in the world) needed to increase enrolment to its loyalty club. Kyp worked with them to create a piece to target commuters – a key audience for the scheme. An iKyp mini was produced, with the extra benefit of acting as a carrier for an Octopus card – the payment card used by commuters who were a key target for the loyalty scheme.

The iKyp mini was distributed at metro stations around Hong Kong. The client anticipated a redemption rate of 4-6%. However, the iKyp mini generated an impressive 11% redemption rate within a period of 17 days which greatly exceeded the client's expectations.

"With the Café de Coral iKyp mini, Kyp has created a communication device that the recipient will want to hold onto as a place to keep their Octopus Card, reminding them of the Café de Coral brand every time they board a train or use their card to make a transaction."

Associate Account Director - Café de Coral’s agency, 141 Worldwide