Hosted by the Institute for International Research (IIR), the ePharma Summit is the most respected digital marketing event for the life sciences industry. The summit delivers practical applications of emerging trends and opportunities in digital marketing with unparalleled insight from leading industry innovators.
IIR wanted an innovative solution that would empower ePharma Summit attendees to sign up for ePharma Connect, the organization’s exclusive networking platform that allows audiences to contact conference attendees as well as access presentations from the event. Additionally, IIR wanted to introduce and promote its upcoming premiere event, ePharma Summit West.
Kyp put its physical to digital solution expertise to use at the 10th annual ePharma Summit by connecting attendees to the event and each other through its patented
iKyp webkey™. During the registration process, attendees were provided with the ePharma Summit iKyp webkey, which, when plugged into a computer’s USB port, instantly launched the ePharma Connect platform. Additionally, the iKyp webkey acted as a quick reference guide by featuring keynote presenters and providing a schedule of premium networking opportunities on the panels of the iKyp webkey.
As the registration sponsor for the conference, Kyp was able to double the iKyp webkey’s function and use it in part as a self promotional tool. When folded closed, the back panel of the iKyp webkey exemplified Kyp’s philosophy of empowered engagement and provided an embedded link on the ePharma Summit microsite to encourage audiences to visit Kyp.com.
The ePharma Summit iKyp webkey program has been a phenomenal success for the client by achieving a staggering 78% response rate. The initiative clearly demonstrated Kyp’s ability to deliver empowered engagement.
“The ePharma Summit is a perfect place for Kyp to be. Our unique and compelling technologies offer healthcare marketers a way to connect with physicians and patients like never before.”
Nicholas Miller, CEO, Kyp
Learn more about the iKyp webkey