GCap Media* are owners of London's No.1 Hit Music Station 95.8 Capital FM, and part of the UK’s largest commercial radio company.
As part of a joint campaign with Intel, the station challenged pop group The Feeling, live on air, to make a video for their latest single in just 24 hours. GCap needed an attention grabbing promotional piece for the event, aimed at capturing the public’s interest and driving them online to find out more about the challenge and Intel’s recording equipment.
Kyp came up with an interactive challenge guide which was distributed to music fans on location. When plugged into a computer USB port, it gave users access to the live challenge webpage where they could keep track shooting and watch the latest footage.
The iKyp webkey guide also connected fans with a competition to win Intel products, which resulted in one of GCap’s highest ever entry rates.
“The beauty of the iKyp webkey is that it’s packed with all the information a fan could need and will keep them engaged with the challenge until they can access the online content.”
Group Head of Interactive - GCap
* since merged with Global Radio
Learn more about the iKyp webkey