Pfizer - Nicorette ActiveStop

Pfizer Consumer Healthcare is one of the world’s leading suppliers of non-prescription medicines and healthcare products. Nicorette is their leading product range for those wishing to give up smoking. Pfizer needed a POS promotion to raise awareness and clearly communicate the benefits of ActiveStop-an innovative web based support programme designed to be used alongside Nicorette products.

Kyp created a compact guide to the programme, which was merchandised alongside Nicorette products in major retail outlets across the UK including Tesco, ASDA and Superdrug. The iKyps ability to communicate complex information in an engaging, easily digestible way made it the ideal medium to communicate the benefits of ActiveStop.

"We wanted to include an iKyp as it is compact, but able to hold an enormous amount of information which suited our needs perfectly. It contains all consumers need to know about the ActiveStop programme in a handy take-home pack they can pick up in store."

Display and Promotional Support Manager - Pfizer