The PlayStation 2 from Sony Computer Entertainment is the world's leading computer entertainment console.
With the festive season approaching, Sony was looking for an alternative to traditional press advertising to communicate with their customers. The iKyp was the perfect solution for a high impact promotion for key game titles in the PlayStation 2 range. It was distributed as a one-off bagged insert with The Saturday Mirror's 'We Love Telly' supplement which has a UK circulation of 1.5 million. This was the first time an iKyp has been used in such a way and represented something of a first for national press.
"We were looking for an alternative to press advertising and the iKyp is the perfect interactive tool that enables us to communicate with unsure gift buyers, helping them to make an educated, informed decision about what games they want to buy."
Senior Product Manager - Sony Computer Entertainment