Transport for London

Transport for London are the government body responsible for one of the world’s most extensive transport systems carrying 1,073 million passengers every year by tube train alone. With 15 million tourists visiting the capital every year, TfL needed to ensure that visitors understood how to use public transport and get the best value out of their Oyster Card payment system.

Kyp worked with TfL’s through-the-line agency OTM London to develop a transport toolkit for new arrivals. It included an Oyster Card with travel credit, a pull out bus and Tube map and interactive wheels which made the fare structure easy to understand. It also hosted a guide on when are where the Oyster Card can be used and how to top it up. The guides were retailed to passengers arriving at Gatwick airport or by Eurostar and were also sold in Visit Britain and WHSmith outlets.

'TfL required a marketing piece that would educate tourists on the workings of the Oyster card and London’s transport network. With this tool, we can ensure that new arrivals to the capital have the information they need to navigate the transport system.’

Senior Marketing Manager - TfL