This is our comprehensive online resource for Media in relation to the 2010 DMA Conference. The Media Room has been created for easy access to Kyp press releases, current story hooks and all the resources necessary to meet your deadline.
Kyp® is an engagement marketing company that develops unique solutions using products and services designed to physically engage consumers and promote behavior change.
By appealing to a combination of senses, Kyp's patented designs, formats and technologies create intrigue—compelling people to interact with content and get a kick out of discovery.
The result is an ability to enhance performance across a wide range of metrics, such as response rate, conversion rate and customer spend.
Kyp’s approach is grounded in consumer psychology and refined by creating custom solutions for an impressive list of leading brands, including Proctor & Gamble, AstraZeneca, Transport for London, American Express, Shell and Microsoft.
Launched in the U.K. in September 2005, Kyp is now a global company based in London, New York, San Francisco and Chicago and operating in Germany and China.
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For more information regarding Kyp, our engagement solutions or additional media materials, please contact Steve Shapiro at
steves@kyp.com or call (212) 551-7828.