Google France
Google France used an eBridge solution to encourage businesses to sign up for its AdWords paid search service. The disc included targeted case studies, an AdWords tutorial and acted as a digital voucher.
- Results: The campaign garnered an 11.7% response rate.
Lufthansa
Lufthansa needed a marketing solution that would enable travel agents to sign up for its loyalty program, as well as increase awareness of its “experts” loyalty program among small travel agencies. In the past, there was no pro-active communication with these target groups
- Results: More than 60% of the target audience signed up for Lufthansa’s loyalty program.
A first introduction for the target group to Lufthansa experts using a new communications vehicle for this airline, centred on and embedded into the creative concept movie/X-files.
To fulfill the concept, the agency used brand new eBridge-technology developed by Sony DADC – a completely personalised CD, that encourages recipients to insert the disc into their computer and automatically routes them to an online login site. eBridge completes a questionnaire with the recipient’s information, so they only have to click the "Yes" button.
The main goal was to sign up the travel agents for the loyalty programme. A further object was to increase the awareness amongst small travel agencies of Lufthansa’s customer loyalty programme – "eXperts". In the past, there was no pro-active communication with this target group.From this campaign, more than 60% of the target audience signed up for the loyalty programme – a great success for Lufthansa.
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